Ten on Ten !!!!!

Hurrey!!!! I never thought I would start writing blogs...and here comes my 10th blog entry...TEN ON TEN ( surf excel ad)....
This is world cup season...anywhere, everywhere, wherever, okk whatever....Its cricket time..wuhh...1 crore eyes... opps 2 crore eyes... (we have pair na..ek ke upar ek free...) laid on today's match. But rather than fans big companies are also worried today. Why ? Market analyst believe that should India fail to reach the Super 8 stage of the World Cup, it would put Rs.3.5 billion worth of ad money and roughly Rs.13.25 billion in sponsorship money at risk.....After every over, after every wicket....you see the ad...and most of the times you wont switch the channel, because its very short time and you won't like to miss the little action in game. That's what this ad maker catch and throws billions of dollars on campaign.

This means, if they are investing so much in this then there should be some output. The whole philosophy of life is, first "sow," then "reap." That is the way the farmer does; he plants his potatoes and corn, and sows his grain, and then goes about something else, and the time comes when he reaps. But he never reaps first and sows afterwards. This principle applies to all kinds of business, and to nothing more eminently than to advertising. Can you just imagine how much money they put to make an ad for 50 paise of candy ?....Kuch dimaag ki batti jali...??....nahi na...toh fir Dobara mat puchna...nahi toh Jor ka jhatka dhire se lag jayega. Advertising is the art of convincing people to spend money they don't have for something they don't need.


Some ads really make us wonder...How can anyone think like this??... hope not by chewing mentos... :D ...So when creativity comes in the picture, advertising media is the best way to utilise it. Here, I won't stop myself mentioning very brilliant ad of Happydent ( click on it to watch video on youtube). What a idea to cell 50 paise candy. How much thinking is involved....just amazing. Sometime its the effect of tag-line, sometimes character , few times music or may be its presentation. One can not forget the little child from Britannia's ad..ting-ting-ti-ting... Thanda matlab Coca-Cola catch line...Airtel's music.....or old ad of Amul- The Taste Of India. You see advertising everywhere, streets, newspaper, TV, your mailbox, even your cell phone's inbox..wherever media is operating ads are there. Recently we had lecture by famous ad maker Prahlad Kakkar in Saarang. He refreshed our minds with many brilliant ideas. ( I won't mention his hotel's name here :P ).If you ever go to pune, you will see many creative names (many in marathi)of shops and hotels e.g. 'Ais-pais' , 'Thenga', 'My foot', ' Aai Ga' etc.

When I was a little child , I always wondered about, How can they sell newspaper with just Rs. 1.50 cost ? How can they telecast serials without taking any money from viewers ? Who gives them? ..ya...the readers, viewers only pays them, but in indirect way. Through ads. The reader of a newspaper does not see the first mention of an ordinary advertisement; the second insertion he sees, but does not read; the third insertion he reads; the fourth insertion, he looks at the price; the fifth insertion, he speaks of it to his wife. That's the catch, more you bombard , more is effect. Its just game of psychology. When you are viewing any ad, at that time you may not even willing to purchase that product, but when you go for shopping you will definitely choose product that you heard most of the times. Thanks to all this ad funda, who ever has invented of marketing things first time. They run every thing. Every event has sponsors, without sponsors it is just impossible to conduct large events. You see this world cup, because of sponsors only. Even the open secret about politics is Advertise only.Your cricketers like SachinTendulkar, stars like Big B, makes more money through these ad campaigns. Big B cleared his ABCL's loan by selling Hajmola, Navratn tel or cadbury. The man who stops advertising to save money is like the man who stops the clock to save time.

Coming to our own side, we also advertise everyday. wait wait...did you just read "WE" ??...ya you read it correct....How? and What for "WE" advertise ?...simple answer, you advertise yourself.. You try looking good, have a pleasant behavior...just to advertise yourself. That's how people come to know about you. If you don't then people may not even get to know about you.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. So keep advertising.