Don't Let Anyone ....

:::::::::Don't Let Anyone :::::::::::::

Don't let anyone
in ur heart...
its a pain u feel
when u get apart...
and u will miss her
right from the start....
don't let anyone
in ur heart.....

Never will u forget
the times u had....
though the reflections are happy
it makes u rather sad...
think of every moment
tht beats in ur heart...
just donn let anyone
in ur heart...

The world 'round u
is not the world u see ....
u keep dreaming
and time just flees..
nights are longer
n days get short....
so donn let anyone
in ur heart...

...............
..........
..............
.........
................................

......................

-Harshal Patil

P.S. : My first ever attempt in English poetry writing...... Date:02/11/2006

Ten on Ten !!!!!

Hurrey!!!! I never thought I would start writing blogs...and here comes my 10th blog entry...TEN ON TEN ( surf excel ad)....
This is world cup season...anywhere, everywhere, wherever, okk whatever....Its cricket time..wuhh...1 crore eyes... opps 2 crore eyes... (we have pair na..ek ke upar ek free...) laid on today's match. But rather than fans big companies are also worried today. Why ? Market analyst believe that should India fail to reach the Super 8 stage of the World Cup, it would put Rs.3.5 billion worth of ad money and roughly Rs.13.25 billion in sponsorship money at risk.....After every over, after every wicket....you see the ad...and most of the times you wont switch the channel, because its very short time and you won't like to miss the little action in game. That's what this ad maker catch and throws billions of dollars on campaign.

This means, if they are investing so much in this then there should be some output. The whole philosophy of life is, first "sow," then "reap." That is the way the farmer does; he plants his potatoes and corn, and sows his grain, and then goes about something else, and the time comes when he reaps. But he never reaps first and sows afterwards. This principle applies to all kinds of business, and to nothing more eminently than to advertising. Can you just imagine how much money they put to make an ad for 50 paise of candy ?....Kuch dimaag ki batti jali...??....nahi na...toh fir Dobara mat puchna...nahi toh Jor ka jhatka dhire se lag jayega. Advertising is the art of convincing people to spend money they don't have for something they don't need.


Some ads really make us wonder...How can anyone think like this??... hope not by chewing mentos... :D ...So when creativity comes in the picture, advertising media is the best way to utilise it. Here, I won't stop myself mentioning very brilliant ad of Happydent ( click on it to watch video on youtube). What a idea to cell 50 paise candy. How much thinking is involved....just amazing. Sometime its the effect of tag-line, sometimes character , few times music or may be its presentation. One can not forget the little child from Britannia's ad..ting-ting-ti-ting... Thanda matlab Coca-Cola catch line...Airtel's music.....or old ad of Amul- The Taste Of India. You see advertising everywhere, streets, newspaper, TV, your mailbox, even your cell phone's inbox..wherever media is operating ads are there. Recently we had lecture by famous ad maker Prahlad Kakkar in Saarang. He refreshed our minds with many brilliant ideas. ( I won't mention his hotel's name here :P ).If you ever go to pune, you will see many creative names (many in marathi)of shops and hotels e.g. 'Ais-pais' , 'Thenga', 'My foot', ' Aai Ga' etc.

When I was a little child , I always wondered about, How can they sell newspaper with just Rs. 1.50 cost ? How can they telecast serials without taking any money from viewers ? Who gives them? ..ya...the readers, viewers only pays them, but in indirect way. Through ads. The reader of a newspaper does not see the first mention of an ordinary advertisement; the second insertion he sees, but does not read; the third insertion he reads; the fourth insertion, he looks at the price; the fifth insertion, he speaks of it to his wife. That's the catch, more you bombard , more is effect. Its just game of psychology. When you are viewing any ad, at that time you may not even willing to purchase that product, but when you go for shopping you will definitely choose product that you heard most of the times. Thanks to all this ad funda, who ever has invented of marketing things first time. They run every thing. Every event has sponsors, without sponsors it is just impossible to conduct large events. You see this world cup, because of sponsors only. Even the open secret about politics is Advertise only.Your cricketers like SachinTendulkar, stars like Big B, makes more money through these ad campaigns. Big B cleared his ABCL's loan by selling Hajmola, Navratn tel or cadbury. The man who stops advertising to save money is like the man who stops the clock to save time.

Coming to our own side, we also advertise everyday. wait wait...did you just read "WE" ??...ya you read it correct....How? and What for "WE" advertise ?...simple answer, you advertise yourself.. You try looking good, have a pleasant behavior...just to advertise yourself. That's how people come to know about you. If you don't then people may not even get to know about you.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. So keep advertising.

Aha Insight !!!!

A beautiful creative photo of droplets


Yesterday night, after running through all day with network assignment and little bit of enjoyment at CS Club event, my mind start stumbling on various thoughts that came to mind. Suddenly my mind started debating to myself "Who is better, Scientist or Artist ?".....I don't know how my thoughts lead me to that, but it just flashes in my mind.

Scientist discovers, Artist creates......both are at their levels....you just can't compare them. The only thing connects them is the feeling..." Aha Insight ! " after every creation the peace of mind experienced is just, is just just....no....you can't bind it in words...but ya, it is great feeling. In my school time, we some group of friends always tried some hard mathematical problems beyond the scope of our level at that age. But whenever I got solution to such things..most of the times just after I woke up around 5 o clock in the morning, I have experienced such 'Aha' feeling. As a artistic part of mine, whenever I write some poetry, just after writing last line of it...sometimes it amazes me, ' Is this my baby?'...or sometimes looking at some beautiful photograph, my eyes react the pleasure I feel.

Many times it seems like art that is created is done in one go or it just sudden realisation of creation. But its not true. There must be innumerable fragments, ideas, impressions, feelings which are playing together, dancing, colliding, meeting, separating, always with some organizing principle coagulating the ideas to form a whole. Then, perhaps when we least expect it, we have an "Aha" or "eureka" moment.

Just look at the picture above. How that artist thought about engaging droplets into necklace ? He has to be mad to think such great idea. Just amazing ! If I decide to just write on the picture above, it will lead to another post ( I won't write more about it now). Various thoughts running all day, may lead to creation. Creation are originated from emotional background, some kind of madness associated with it. Is creative genius somehow woven together with "madness"? According to the dictionary, "to create" is "to bring into being or form out of nothing." Such a powerful, mysterious, and seemingly impossible act must surely be beyond the scope of scientific inquiry. No wonder creativity has for so long been "explained" as the expression of an irrational, intuitive psychic "underground" teaming with forces (perhaps divine) that are unknown and unknowable (at least to the "sane," rational mind).

How can emotional turmoil enhance creativity?

"... his raptures were,
All air, and fire, which made his verses clear,
For that fine madness still he did retain,
Which rightly should posses a poet's brain
-- Michael Dray ton "

Creative person , may be he is a painter, composer, writer or poet or whatever...many times he relates his current state of mind with his art. He dissolves his emotions in his art. Creative people can use their personal pain to help others find wholeness. The people who taste his art may not realise the feelings that artist could have experienced. If creation does come from "the depths of the mind and the depths of the personality and the depths of the unconscious," it may be that the introspective, ruminative state of depression can enhance this journey. "One goes down into the well and nothing protects one from the assault of the truth".

There are various aspects associated with art..It truly reflect our life. In fact, it is science of our life. You feel joy, you feel grieve, you feel proud, you feel distress....It is a dish having all taste of life. One has to have artistic view for looking at it. I wish I could get, eyes of photographer or painter , ear of musician, taste of cook, heart of poet, touch of sculptor and many more......I want to live my life to fullest....I always wish to get the feeling " AHA , INSIGHT !".

Life is an opportunity, cash in on it.
Life is an adventure, get into it.
Life is a tragedy, grow from it.
Life is a struggle, make it sacred.
Life is a song, sing it.
Life is a promise, meet it.
Life is a game, play it.
Life is a duty, fulfil it.
Life is a challenge, face it.
Life is a dream, realise it.
Life is beauty, feel it.
Life is bliss, experience it.

Tension ! Hussshhhhh

Huuuuuuussssssssssssssshhhhhhhhhhhhhh !!!!!!!!!!

I don't see any reason why am I writing this blog today? I have mid-sem which is gonna eat me as a breakfast tomorrow and I have not read a single line for it. May be, the state of my mind provokes my thoughts to come out at this time only.

"The time to relax is when you don't have time for it."

Ya, its true. Have you ever notice ,why do you get trillions of irrelevant thoughts while you are studying or preparing for something? If you don't , but I do experience such things. This blog is result of same. I always wonder why during exam times my minds start thinking of poems and unwillingly I have to suppress them. I wish , I could live in two time spaces at same time, one in which I am currently and the other space will be for all those thoughts which come in my way while living in first space. I can live my life at fullest doing what I want to do and doing what I should be doing uninterruptedly.

Without tension life will not be moving, this is by the law of physics ( courtesy: Newton's First law of motion :P ). Too much tension kills....ya that's what my physician told me when last Sunday I was at hospital having oxygen mask on my face and lying down on bed helpless. Why do I take tension....NO , I don't. It comes to me even I don't wish to have it. But from now onwards , I will not accept any tension because I have to realise the fact that, just flip the order....

TENSION = ITS NONE